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The Economics of Being First

Latina Awards Editorial  ·  January 12, 2026

What it actually costs to be the only one in the room — and what it returns to everyone who follows.

Being first is expensive. The costs are rarely itemized: the extra proof required, the absence of precedent, the loneliness of a room with no one who has done this before.

The return, though, is generational. A precedent, once set, is free to use.

Every first pays a tax the second one never sees.

This is an accounting of both.